After shopping for a health coverage plan, what is the next step in the consumer journey?

After shopping for a health coverage plan, the logical next step in the consumer journey is enrollment. This phase is crucial as it involves the consumer completing the necessary procedures to officially sign up for the selected health plan. Enrollment typically requires the consumer to provide personal information, choose the desired coverage options, and agree to the terms and conditions of the plan.

In the context of the consumer journey, this step follows the evaluation of different options and entails taking action to secure the chosen health coverage. Successful enrollment ensures that the individual or family will receive the benefits and services associated with the selected plan, thus facilitating their access to necessary healthcare.