In what ways are small employers not permitted to enroll in SHOP plans?

Small employers are specifically restricted from enrolling in SHOP plans, or Small Business Health Options Program plans, directly through brokers which have been approved. This stipulation is designed to ensure that small businesses have access to appropriate guidance and support in selecting health insurance options that best fit their needs and comply with regulatory requirements.

Brokers play a critical role in helping small employers understand their choices, the plan structure, and the financial implications of the various options available. By requiring that enrollment is only conducted through approved brokers, the intent is to promote compliance with the health insurance marketplace's standards and provide an informed decision process for the small employers.

The other methods mentioned — like enrolling through the Georgia Access Consumer Portal, HealthCare.gov, or directly through state agencies — highlight alternative pathways that are typically allowed for various types of enrollments, but they would not apply in the context of small employer participation in SHOP plans.